Inside Higher Ed today points to a U of Iowa $37,000 scholarship for a student with the best Twitter tweet. Despite President Obama's recent Twitter town hall, yours truly hopes UCLA can resist the impulse to follow the Iowa example. Excerpt: One question. One hundred and forty characters. $37,000.
It's no game show -- the University of Iowa's Tippie MBA full-time program is awarding one full financial award package to an applicant who most creatively answers the question, "What makes you an exceptional Tippie MBA candidate and full-time MBA hire? Creativity encouraged!", in 140 characters or less on Twitter.
The award will go to a student entering the program this fall...
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